Game-Based Marketing - Linder, Joselin

Game-Based Marketing - Linder, Joselin

Game-Based Marketing - Linder, Joselin

$35.00

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base. - Author: Linder, Joselin ISBN: 0470562234 isbn-13 9780470562239 Publisher: John Wiley and Sons Ltd Cover: Hardback Pub. Year: 16-04-2010 SKU 9780470562239 Number of Units 01 Pages: 240